Whereas Lemonade remains to be increasing its automotive insurance coverage enterprise, it has additionally reported a major development in its advertising and marketing investments. Within the fourth quarter of 2024, the corporate’s gross sales and advertising and marketing prices climbed to $ 36 million, from $ 13.4 million in the identical interval the earlier yr. “Close to this acceleration, our laser remained targeted on advertising and marketing effectivity,” Lemonade mentioned in February, pointing to using synthetic intelligence to optimize advertising and marketing choices.
(Tagstotranslate) driving license numbers (T) Lemonade
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