How Craig Conover Began His Pillow Enterprise

Season 1 of Southern charm launched followers to a younger up-and-coming legal professional named Craig Conover. Nevertheless, it could take him fairly a while to lastly move the bar examination and by then the reality TV star had greater goals. Craig determined to proceed along with his ardour for stitching.

Craig finally constructed an empire along with his stitching. Stitching Down South, which featured a line of pillows, was finally born, and its success led Craig to open his personal brick-and-mortar location in Charleston, South Carolina.

Stitching Down South is now an eight-figure enterprise. Season 10 reveals Craig persevering with to thrive along with his pillow firm, although his fixed must work finally interferes with a few of his friendships.

Craig Conover began his ardour for stitching after his breakup with Naomie Olindo

After Season 4 of Southern allure, Craig Conover and Naomie Olindo stopped by on their lower than three-year relationship. In season 5, followers noticed the previous couple’s falling out, which Naomie stated was attributed to the couple at different places in their lives.

“I feel it was only a fruits of issues that on the finish of it we have been simply two very totally different individuals who could not get alongside,” she instructed Bravo’s. Each day Dish in 2018. “It was unhappy as a result of we did care about one another. You noticed, we simply could not get alongside.”

In Season 5, Episode 3, throughout a cocktail party at Miss Patricia Altschul’s property, Naomie and Craig lastly argue concerning the motive for his or her breakup. Naomie believes that Craig is procrastinating in relation to his profession as a lawyer. In a now-famous actuality TV second, Naomie tells Craig: “You are sitting at residence and also you’re stitching, and also you’re pretending to do issues.” Craig then replies, “What’s flawed with my stitching?”

Naomie and her co-stars weren’t actually on board with Craig giving up his goals of changing into a lawyer to take up stitching. After their breakup, nevertheless, he put all his concentrate on his ardour for stitching. Talking to Bravo in 2020, Craig shared, “I used to be caught in a room in my home, a stitching room, with my assistant probably not certain fill any orders. I knew we had one thing, however I used to be unsure which path to go in and I actually had no steerage.”

Nevertheless, the fact star has not given up on his goals. In 2018, Craig based Stitching Down South, which began with ornamental pillows. He has a exclusive collection with HSN in 2021 which contained 23 totally different pillows.

“It at all times appeared like such a giant aim, however I positively thought we have been a couple of years away from reaching it.”

That very same 12 months, Craig opened his flagship retailer in Charleston. In June 2024, he opened his second Stitching Down South location in Nashville, Tennessee.

Stitching within the south is an eight-figure enterprise

Over time, Stitching Down South started promoting extra than simply pillows. Craig expanded his enterprise to promote family items reminiscent of candles, blankets, clothes and even canine equipment. On the Stitching Down South web site, Southern allure followers may even get a shirt that reads, “What’s flawed with my stitching?”

Through the Season 7 reunion, Craig shared that his pillow business thrived through the Covid-19 pandemic. “We have been capable of survive, I do know lots of people weren’t. “We did 1 / 4 of one million in gross sales in November. We simply positioned our first order for 30,000 pillows, we do not even know we will fill them.

“They’re our first million greenback order.”

Through the Season 9 reunion, Craig shared that his pillows at the moment are obtainable in Kroger—one of many largest grocery store chains within the US. He additionally proudly shared how a lot Stitching Down South is price.

“In 4 years, I used to be capable of take Stitching to an eight-figure enterprise, and we’re in Kroger shops throughout the nation. Now we have 30 staff with medical insurance,” he stated.

Craig grew to become some of the profitable Southern allure stars.

“Do not ever let anybody let you know what your ardour is, and do not be afraid to pursue it simply because it isn’t a societal norm. It took me till I used to be 30 years previous to begin this. It it is by no means too late to exit and do what you need,” Craig shared with Bravo.

Is Craig nonetheless a lawyer?

When followers first met Craig in season 1, he had massive goals of changing into a lawyer. Craig labored as a lawyer, however was later fired by his boss in Season 2. It was clear that Craig had misplaced the motivation to pursue a profession in legislation. He would not present as much as work and, like his former boss shared“you have misplaced the drive, the initiative, I am speaking to you want I’d my very own son. I am unable to imagine you’ve got a lot potential, and it is wasted.”

Craig’s teammates additionally questioned if he would finally take the bar examination. Through the Season 3 reunion, he revealed that he could not even take the check as a result of he by no means handed in his thesis and hadn’t but obtained his diploma.

In 2017, Craig lastly pushed himself and accomplished his dissertation and earned his diploma from the Charleston Faculty of Regulation. In early 2018, the fact star was sworn in to the South Carolina Bar after passing the bar examination the earlier 12 months.

“It is a massive, massive, massive aid. Clearly I am excited for my future, but in addition only for everybody to close up and depart me alone and let me dwell is one thing fairly superior to stay up for. “

In 2021, Craig opened his personal legislation agency which specializes in personal injury and staff compensation. So, sure, Craig remains to be a lawyer.

In addition to being a lawyer and having a thriving pillow firm, Craig and forged member Austen Kroll teamed as much as open a Charleston bar referred to as By The Means. The tavern opened its doorways in December 2024.